ENGLISH LEGAL SYSTEM & SKILLS Essay Example | Topics and Well Written Essays - 1500 words

ENGLISH LEGAL SYSTEM & SKILLS - Essay Example The initial grounds of appeal by the appellant was that he was denied his right to legal representation1 by the school board which amounted to gross violation of his rights under the European Convention on human Rights that among other rights provide for a right to a legal representation2. Legal issues upon which G’s case was heard at first instance The legal issue to be proved at first instance was whether there was any form of sexual contact between the claimant and the boy. They had to establish whether there was any form of improper contact that would attract disciplinary action against the claimant. On founding of a disciplinary action, a report would be forwarded to the Secretary of State to consider any future employment of the claimant especially in any employment position that would put him in any kind of contact with school going children. The panel should consider whether the actions constitute an abuse of trust of his implicit position in the school and consequentl y constituting gross misconduct. Legal issues identified in the appeal in the Supreme Court One of the legal issues that were identified by the Supreme Court was whether the claimant’s rights had been violated at the hearing in the first instance. It has to consider whether the denial of the claimant’s legal representation amounted to a violation of his rights. The claimant had been denied representation by his counsel in the hearings at the tribunal. In fact the tribunal went ahead to make a decision having denied her this right. In any case involving the determination of a person’s civil rights as well as obligations of any criminal charge against him, he is entitled to a public and fair hearing that should be conducted within a reasonable time by an impartial and independent tribunal that has been established by law. Another principle issue for determination is the question on determining the kind of connection that is required to exist between the proceeding s in A that do not determine civil rights and obligation and proceedings B which determined civil rights and obligation. The court has to determine whether the connection is strong enough to determine the proceeding’s outcome. Another issue for determination was whether the proceeding by ISA which went ahead to include his name in the children barred list would violate his rights under article 6 (1). Another issue for the Supreme Court to determine was what statutory regulation to apply. Regulation 4 of 2003 regulations could not apply in a case where the secretary had not invited representations by 20th January 2009. The Ratio ‘decidendi’ in the case An appeal can be made to the Supreme Court only on the grounds that the ISA has erred on a point of law or erred in a finding of a fact that it has made and the decision was based on that finding of fact. The decision on whether it was in order for an individual to be included in a barred list is not a question of l aw or fact as per section 4(3). The court decided this case based on the decision in Austrian case3 that held that it must be shown that the dispute relates to civil rights and obligations. Relevance of Article 6 (1) of the European Convention to this case This Article safeguards a person’s right to a fair trial. The article in criminal cases as well as in civil cases safeguards the right to a

Week 9 Essay Example | Topics and Well Written Essays - 500 words - 1

Week 9 - Essay Example This is very critical to the audit process. It has been combined with foundational concepts. However, I think that ethics it should be the only matter dealt with in this chapter. Since independence falls under this heading it should also be included. The importance of independence has been stressed in a number of instances and the lack of it has been blamed for a number of events. In relation to independence an auditor should never be required to give an opinion on his own work. If the same auditors are engaged in setting up internal controls inclusive of information controls they may be pressured by their colleagues against reporting on the discovery of major weakness. The auditor engaged in giving an opinion on how management has carried out their responsibilities and giving an opinion should not be engaged in any other activity with the entity. Therefore the standards need to go further in not allowing any other work whatsoever as it certainly will affect independence. This matter should be ted into threats and safeguards. The best safeguard is to quit. There will therefore be no consideration of some of the other matters which relating to the provision of non-audit services. In relation to quality control issues the additional requirement to include systems that address additional areas is a step in the right direction as all areas of an organization should be monitored as they affect the financial and other aspects and are therefore interrelated. If there is no proper leadership then the system of control will break down since management will be ineffective. In terms of the elimination of requirements already included in AICPA this will leave room for additional requirements to be added later. The additional guidance is important as it addresses the need for technical assistance. However, it might have been beneficial for those who prefer to find as much as possible in one place if the rules were not

Anahorish And Digging | Comparative Essay

Anahorish And Digging | Comparative Essay Anahorish and Digging are two poems written by acclaimed Irish poet, Seamus Heaney, from the 1972 anthology Wintering Out and the 1966 anthology Death of a Naturalist. Anahorish was the name of the school Heaney attended (the Anglicized version of the Irish word anachgeeor uisce meaning place of cold water), and focuses on Heaney going back to visit his old school, going back in time to make sense of the present, whereas Digging is about Heaney expressing his admiration of his forefathers, and how they dug for survival, whereas he uses his pen as opposed to their spades to dig into the past of his fellow Irish people. I have chosen to compare Anahorish with Digging as I feel that Digging shares many common traits with Anahorish such as the references to land, the reminiscing of the poet, the slow, reflective language, and yet they differ, particularly context-wise. Both poems share the key theme of reminiscing/looking back in time, and the earth, and can be analysed in terms of shari ng this key theme, as well as context and language. Both Digging and Anahorish employ the two themes of looking back in time, and the earth. This is immediately evident in both poems, where in Digging Heaney instantly describes how his fathers spade sinks into gravelly ground, whilst in Anahorish, land references are instantaneously made the first hill in the world where springs washed into the shiny grass and darkened cobbles in the bed of the lane. Cobbles in particular has a strong Irish cultural reference attached to it. We can now see that a direct comparison can be made between the two poems, as they both have a focus on the land, just in different contexts. In Digging, Heaney needs to vividly describe the land so he can transport the reader to what it was like for the potato diggers of Northern Ireland, and how harsh their conditions were; the intense description of how Heaney saw his fathers straining rump among the flowerbeds also conveys to the reader how clear this memory is to the poet, and how it must be imprinted in his mind. Excerpts from the poem such as how he rooted out tall tops, buried the bright edge deep indicates to the reader how painful and laborious this work must have been; the adjective rooted, as well as being a typical Heaney-esque device in which the poet uses nouns as verbs, also has very negative connotations to it, being quite an emotive word as it expresses feelings of suffering and very hard work. In Anahorish, Heaney uses the land as a representation of what he remembers, using the landmarks he sees to inspire his memories of his old primary school, helping him to delve deep into his past so he can make sense of future. Andrew Green notes that the land, in Heaneys early poetry, represents many things, but always encapsulates a continuity of experience. Whether he is searching for personal meaning or attempting to locate a source and possible context for the troubles that plague his native Ireland, he finds his language and inspiration firmly rooted in the land. So integral is the part it plays in the verse of the early collection that we can see in the earth no mere means to end but an end in itself. To summarise Greens points, Heaney often uses the land as a source of inspiration, a method of evoking some of his past memories, helping him explore his past and assist in determining his present. Clearly, the land is of great importance to Heaney, which is expressed through to the reader. Both poems also explore Heaneys reminiscing. In Digging Heaney clearly goes back in time to remember his grandfather digging the land My grandfather cut more turf in a day than any other man on Toners bog. Once I carried him milk in a bottle corked sloppily with paper; in this context, Heaney recalls this moment to stress to the reader the strong ethics instilled in his grandfather (the excerpt goes on to say how his grandfather would have one drink of milk, then get straight back to digging). However, in Anahorish, Heaneys going back in time is of a much greater importance. He describes how the springs used to wash into the shiny grass; clearly, Heaney is trying to remember aspects of his school, in the hopes he can remember who he once was, and thus remember who he is again Heaney is using his history to find himself. It could be stated therefore, that a third theme in both poems is a loss of identity for Heaney in Digging he feels almost uncomfortable with himself for not diggin g like his forefathers, whereas in Anahorish the poet is unsure of who he is, taking measures such as visiting his old school when he was a childhood, and using the land to evoke early memories and rediscover himself; as stated in The Times Magazine article entitled The Poet, those links to whats gone before physical, psychological are the power behind much of his work. Clearly, the land has a direct link to his physical and psychological memories/psyche, and Heaney therefore uses the land to inspire his poetry and memories. So, even though both poems share the same themes, reminiscing and the earth are used in different contexts. Clearly, both Anahorish and Digging take place in different circumstances. For one, in Digging Heaney is using the poem as a way to almost hail the workmen of Northern Ireland, praising them for their patience and strong work ethic. Clearly, the living roots of the poem both become, for the reader, symbols of the poets memory (Andrew Green); indeed, the poem is essentially one long recollection of his forefathers living, and Heaney is using it to bring attention to the plight of the Irish workers. At the time of the poem, it can be assumed that there was a potato famine in Ireland, resulting in mass death by starvation, due to the fact that the potato was the food that the majority of the impoverished Irish survived on; its loss was devastating. In Anahorish, Heaney is presumably in a fragile state of mind, perhaps unsure of who he is, so he goes to Anahorish to see if he can stir up any memories, and hope that the site will help him find himself again. In both poems, the language is relatively slow and reflective. The vocabulary in Digging is descriptive, the poet clearly able to vividly recount his experiences watching his father dig the coarse boot nestled on the lug, the shaft against the inside knee was levered firmly; therefore we can clearly see that Heaney watching his father dig left a lasting impression on him. Therefore, the language shows how vivid Heaneys memories are. This is also evident in Anahorish where Heaney can remember the after-image of lamps swung through the yards on winter evenings. In Digging, Heaney notes how he once carried him milk in a bottle corked sloppily with paper. He straightened up to drink it, then fell to right away nicking and slicing neatly. The juxtaposing terms of sloppily and neatly in Digging reinforce how at this time in the poem, Heaney is a young boy, with his clumsy manner, whilst his grandfather is an experienced, concise man, who has been digging for many years. So in Digging, cont rast is used to emphasise Heaneys childlike immaturity when he was a boy, again, a clear allusion to the poems theme of reminiscing. In Anahorish, there is a clear contrast to break the light ice at wells and dunghills. It can be assumed that this conflict of ice and dunghill is meant to act as a break, a reminder to the reader that Heaney was looking back into time, and now has to return back to the present. Both poems also use onomatopoeia, Digging describing the squelch and slap of soggy peat and Anahorish noting how the springs washed into the shiny grass. These onomatopoeias are particularly important in helping create atmosphere, and involve the reader in Heaneys train of thought; onomatopoeic words partially close the gap between language and reality as said by Bernard Richards, who further notes that Seamus Heaney is a master of sound effects. An extended metaphor is also present in each poem. In Digging, the entire text is an extended metaphor for Heaney digging into the pa st using his poetry; the phrase Between my finger and my thumb the squat pen rests. Ill dig with it perfectly encapsulates this sentiment. Meanwhile, in Anahorish, the excerpt springs washed into the shiny grass is a metaphor for the passing of time, continuing on in the poem, as the whole point of visiting Anahorish was to arouse any memories which are too deep to stir though thought alone. Both poems are very similar, in which they both express the themes of reminiscing, the earth, and use a lot of the same linguistic techniques. However, in terms of context, the two poems differ substantially; Heaney clearly feels the same sentiments in both, a desire to use the Irish landscape to evoke deep memories, which he communicates to the reader so he can find himself. Development of Global Expansion Strategy: India to Britain Development of Global Expansion Strategy: India to Britain What started as an export house has today become a successful retail business presenting Indian textiles in a variety of natural fibers, and home products including furniture, lights and lamps, stationery, home accessories, pottery and cutlery. In 2004, food products range was launched and in 2006, FabIndia Sana, their authentic body care products range, was launched. Recently, it has also ventured into the jewellery segment. However, the major chunk of FabIndias product range is textile-based. The company has continued its focus mainly on the artisans and sources its products from over 40,000 craftsmen across India. With a strong foundation, the company has been successful in increasing its presence all over India. The concept, now a Harvard Business School case study, is simple. A fully-owned subsidiary of FabIndia, Artisans Micro Finance, a venture fund, facilitates the setting up of these companies, which are owned 49 per cent by the fund, 26 per cent by the artisans, 15 per cent by private investors and 10 per cent by the employees of the community-owned company. After a successful 50 years in India and after creating a niche market and millions of loyal customer base, company is going global. It is already present in 3 cities around the world. In this report we are going to look at the option of taking the company to one of the biggest economies of the work the Great Britain. We will study the market using the concepts of global marketing and try to analyze how successful venture it will be for FabIndia. The Porters five forces are used to study framework for the industry analysis and business strategy development. This reports also talks about what are the reasons for entering into UK. The study of Birmingham and Liverpool, as potential cities for initial setup of the FabIndia store and later expanding to other places as the demand rises. This report will give us the in depth of setting up the FabIndia operations in the UK. Introduction: The history of Indias freedom struggle is interwoven with the Charkha the unusual weapon, employed by Mahatma Gandhi to spread the message of Swadeshi. Gandhi gave the art of Khadi, a special status through this movement. Khadi simply means cotton, usually hand-spun. Khadi is Indian hand spun and hand-woven cloth. The raw materials may be cotton, silk, Polyester or wool, which are spun into threads on a spinning wheel called a Charkha. Khadis earliest avatar was fashioned some 5,000 years ago in India, the original home of cotton, hand spun and hand woven by crafts persons who in all likelihood followed the precise instructions on weaving, spinning and dyeing laid out in the Vedas. Khadi is part of Indian dressing from thousands of years and now is becoming one of the most sought out fabric in fashion industry. John Bissell worked as a buyer for the American departmental store, Macys. In 1958, under a program run by the Ford Foundation, he came to India to advise the Central Cottage Industries Corporation created by the Indian government, on showcasing Indian handlooms and handicrafts. His role was to advise on issues relating to marketing Indian handicrafts. Determined to showcase Indian handloom textiles, and providing equitable employment to traditional artisans, and sensing an entrepreneurial venture, Bissell established FabIndia in 1960. It was also to fuse the best aspects of East West collaboration. Initially, FabIndia started as a wholesale export company, concentrating on the export of upholstery fabrics. In 1999, on John Bissells death, his son William aged 32, formally took over as the Managing Director of FabIndia. The Companys domestic expansion had been spectacular after William took over. By 2001, FabIndia had six stores concentrated in the metro cities. By the end of 2004, these had increased to 20, and the company was seriously considering expanding its stores into the tier-II and tier-III, cities as well as overseas. By the end of 2010 FabIndia had 121 retail stores across India and in addition, stores in Dubai, Rome and Qatar. Company Philosophy: FabIndia is Indias largest private platform for products that are made from traditional techniques, skills and hand-based processes. FabIndia links over 40,000 craft based rural producers to modern urban markets, thereby creating a base for skilled, sustainable rural employment, and preserving Indias traditional handicrafts in the process. FabIndia promotes inclusive capitalism, through its unique COC (community owned companies) model. The COC model consists of companies, which act as value adding intermediaries, between rural producers and FabIndia. These are owned, as the name suggests, by the communities they operate from; a minimum 26% shareholding of these companies is that of craft persons. FabIndias products are natural, craft based, contemporary, and affordable. The essentials of FabIndias new business model are simple. Bissell first created Artisans Microfinance (AMFL), an investment company, which identified and helped fund 17 community-owned firms that FabIndia calls supplier-region companies, or SRCs. Many of these firms had at their core non-profits and cooperatives that had been FabIndia suppliers for two generations. But when they were restructured, their artisan-workers bought shares in the future and a guaranteed piece of FabIndias pie. By tapping the locals and angel investors, FabIndia got a 50-percent boost in investment. More importantly, the SRC shares have already appreciated 50 percent and more. Returns like those and the jobs they generate could spell an end to rural poverty and the ills of urban migrants. The steps taken by FabIndia for the development of the weaker sections of the societies are well appreciated by the customers and also by the Industry, the rewards and recognition with the loyalty of the customers to support the causes for which FabIndia works are also the USP of the brand. Why FabIndia Should Go Global? Going Global for any organization promises tantalizing possibilities. It helps a company in increasing the international brand recognition, grasp greater market share, and achieve top line revenue growth. FabIndia is well established in India with almost 100 plus stores in all major cities of India. The option of going global is very much a strategic decision of the company as the brand FabIndia has got its footprints in the minds of international customers of ethnic Indian products. The domestic markets is well captured and catered to, so the it the time when FabIndia should look for expanding in global market. Some of the reasons specific to FabIndia expansion are: Demand of Khadi (hand-woven fabric) and handicraft products in international market as it is one of the most sought out product in fashion industry and by designers. Demand of Indian handicraft is also increasing in the global market. The world market for handicraft products and ethnic products is approximately  £152 billion. This is increasing at 15% per decade, out of which Indian share is only 2% as there is no major established retail store like FabIndia internationally. Most of the product which reaches to international market is through unorganized sector. So company has got a first mover advantage. Thirdly, FabIndia works as a co-operative so the percentage profit is shared by the shareholders (weavers and artisan). So when a company like FabIndia goes global the cause for which they work also gets promoted which help them to make a loyal customer base. FabIndias Presence in UAE and Rome has given them the ground to know and research about the products which are widely accepted by people of not only Indian origin but also Western Expatriates working in that region. The store in Rome is the reflection of Thinking Global Acting Local, as the products are designed keeping in mind the taste of Italian culture and aesthetic. Selection of Country: After doing the research, on various countries, like, USA, Australia, Canada, Japan, Germany, France etc. we have decided to launched new stores in United Kingdom. The main reason of selecting UK as our target market can be many, but we have mention some of those here which are as follows, Geographic-Economic Environment: The United Kingdom is a country and sovereign state located off the North-Western coast of continental Europe. It is an inland nation spanning an archipelago including Great Britain, the northern part of the island of Ireland and many more small islands. The United Kingdom is a constitutional monarchy and unitary state consisting of four countries, England, Northern Island, Scotland and Wales. The UK is a developed nation with the worlds sixth largest economy by nominal GDP ( £1.3billion) and the sixth largest by purchasing power parity ( £23,188). It provides healthy environment for foreign direct investment and has low corporate and income tax rate that is 28% and 40% respectively in the Europe. It is also a member of European Union which has round about 28 member countries in the Europe. UK is considered as higher income country with peoples power of purchasing rising day by day. Besides this, some more reasons as follows, The easiest place to establish and run a business is Europe: According to a World Bank study, it takes only 13 days to establish a business in the UK. The World Bank has ranked the UK first in Europe and sixth in the world to operate business. Stable Political Environments: Transparency International rates the UK high on the transparency list. The UK is the country with the least corruption in the world. It achieves a higher rating in comparison to the US, Japan, Germany and France. Stable Regulatory Environment: the UK follows a consultative approach for formulation of regulation which is beneficial for a business environment. Gateway to the EU market: The UK acts as an excellent gateway to the European market which has 27 member states and an approximate population of 500 million. Social-Cultural Environment: Britain is often described as a secular society but also, confusingly, as a multi-faith society. The first term refers to the claim that the influence of religion has dwindled in modern societies. Although the 2001 census showed that 77% of people in Great Britain have a religious faith, the secular description is based on the claim that for most this faith is very shallow, with only a tiny minority being actively religious. The multi-faith label refers to the co-existence within British society of many faith communities, largely as a result of immigration. For every company it is dream location as British people are getting very open and accepting the other culture. Due to it peaceful atmosphere and the ethnic, modern and stylish lifestyle, it is a dream business destination for the companies. Now the culture is like Conglomerate that means a traditional company like is still having the opportunity to do the business and the same chances would likely available for international marketing companies. Due to global fashion trend this open consumer behavior would widen the opportunity in fashion and company like FabIndia must have the opportunity in the casual and formal dressings. Handicraft, Furniture and Organic Food Industry in UK: The handicraft industry is contributing  £ 100 millions to the UK economy. In terms of growth, this sector is growing on an average rate of 7%. Gifts and furniture industry contributes  £ 9.2 billion to the economy and organic food industry contributes  £280 to national economy. However, gifts and furniture are increasing at very slower rate because of financial downturn in October 2008. But, now after recovery of financial crisis, these two industries slowly covering and the growth of it expected to rise very soon. The apparel industry in UK is both vertically and horizontally integrated for maximizing returns. Strong laws protecting patents, designs and brands play a vital role in attracting foreign direct investment in the apparel industry. Joint ventures and investments in apparel have also been greatly enhanced by the wide network of European Union which UK signed with 28 countries in 2007. Handicraft Trade: After entering in the European Union, the handcrafts sale in the UK has been raised and it is continuously increasing by 7% annually which is very higher than last decade. Mostly UK imports handcrafts from various countries around the world, like, India, China, Japan, Vietnam etc. however, Indian and Chinese handcrafts and crafts carry the most of the weight of the import because of its popularity, attractive and uniqueness. Target Cities: After deciding on the country the next stage of our operations was to look for cities where we can step-up a business and get great response from the customers. Therefore, at the end we landed on two main cities in UK which are Birmingham and Liverpool. Why Birmingham? Birmingham is a city and metropolitan borough in the West Midland county of UK. It is the second largest city in the country after London with population of 1 million. Out of which 21% population is Asian British which will the prime target for FabIndia at the initial stage of opening stores. The population age between16-59 is 57.7% which is the main target customer for the company. As well as, it is industrial hub and second commercial centre of the UK. Its location is in the middle of the country therefore; it is much closer to cities like Leicester, Nottingham and Northampton where more Asian or Indian ethnic population stays. The city has highest number of foreign visitors after London therefore; there are high chances of getting business from this tourist who come from all over the world. It is shopping hub in the West Midland regions. The purchasing power of the city population is high as compared to other cities in the UK. The store will be open on the New Street which is shop ping centre of the city and very popular place. Therefore, we think Birmingham is the best city for us to introduce a store of handicraft goods. Why Liverpool? The city of museum, Liverpool is a metropolitan borough of Merseyside of UK. It is a fourth largest city in the country with population of almost 0.5 million. Liverpool status as a port city has contributed to its diverse population which historically was drawn from a wide range of people, cultures and religions. The economy of the Liverpool is one of the largest in the UK and per capita income of the local people is  £ 17489. Another important component of the Liverpool economy is tourism and leisure sector. It is a shopping hub in the region and people of the city are very fashionable and like to wear handicrafts products. Liverpool One is the most famous place and main shopping centre in the city; therefore, we are opening a store at that place, where we can easily attract customers to the store. Entry Strategy: To entering the UK market, we have gone through the various factors of investment, but at the end we have decided to enter in the market with the Foreign Direct Investment. We will use Greenfield Investment and start our operation from the scratch. The reasons for taking a FDI may be many; some of those are as follows, As we will get the total control of operation and do not need to depend on anyone in the business. The government provides a good support for FDI and gives concession in the corporate and income tax rates. It will helps us understand the UK market and in future our network and distribution channel which will be develop at the first phase of operation can be usable for future expansion in UK and in Europe. The soft loans from government and local banks will be easier to get when it required for future expansion. Global Marketing Strategy: For marketing of our products at the first stage Focus Strategy will be applied. A strategy in which, an organization aims to achieve market share, by focusing its efforts on serving a narrow range of market segments well. At the beginning of the business Asian and Asian British will be the first target customers in both cities and in the later stage British consumers will be targeted. The reason for this, FabIndia is follow word of mouth publicity and people who are already aware of the brand and its product will be targeted easily. Competitors Analysis: Porters Forces Analysis: This is used to analyze the competitive environment in each country market. The model identifies five sources of competitive pressures on the firm in a given country industry. It deals with global competition across several country markets. New Entrants: From the political analysis we could find that the country has an attractive business environment. Research also shows that entry barriers are low, so it is quite easy to set up a business in the country. Indian handcrafts and ethnic wear are popular among Indians and Europeans in UK. So, stores exclusively for Indian clothes are favorable in the country. This shows there is a high threat of new entrants who might want to set up a business in similar segments as well. Substitutes: The company has certain substitutes products which are served by brands like Wonderworld and Marks Spencer. But, the good thing is there are only a moderate number of substitutes. This would be an advantage to the company. But still the company must have an eye on these substitutes which might face a threat to them. Thus, the company must provide service and improvise in their products, such that these substitutes do not become a threat. Untitled11.jpg Buyer: The bargaining power of the buyer is high. FabIndia is exclusively into the Indian ethnic and contemporary segment. There are moderate substitutes in the country and research shows that there are more Asians in the region. FabIndia is also a brand well known in India and there is quite some brand awareness amongst the people. Thus, the bargaining power of the buyer is high. Supplier: Most of the raw materials which the companies mainly require are readily available in the country. But, the main point of importing from India is because of its workmanship and the purpose of the company. Opening a new branch overseas involves risks too. All these indicate that the suppliers have a low bargaining power. Rivalry: There are only are a few local competitors that offer the similar products and the company positions itself away from the international competitors and regards them as substitutes. Thus, the rivalry among the competitors is low. FabIndias purpose is quite different unlike other companies whose motto is only to make money. Thus from this analysis, we could draw a conclusion the country has a good market potential and the company could do good business in the United Kingdom. Segmentation and Targeting: Every company should embrace target marketing. Here, sellers distinguish the major market segments, target one or more of these segments and develop products and marketing programs tailored to each. Target marketing requires taking three major steps: Identify and profile distinct group of buyers who differ in their needs and preferences. Select one or more market segments to enter. For each target segment, establish and communicate the key distinctive benefits of the companys market offering.(Kotler, 2003) We did analysis on our target market and split into the following parts for Fabindia: Geographic: Region: United Kingdom Density: Urban (Birmingham and Liverpool) Climate: Both winters and summers Demographic: Age: 5-15, 15-30, 30-65+ Gender: Male and Female Nationality: Asian Expatriates, Asian of British Origin, British, Institutions (Designers, Hotels and Restaurants) Race: Asian and Asian British, White British Social Class: Lower, Middle and Upper Psychographic: Lifestyle: Culture oriented, Ethnic Indian, Contemporary Behavioral: Occasions: Regular and Special Benefits: Quality, Service, Economy , Speed Loyalty Status: None, Medium, Strong, Absolute Attitude Towards Product: Enthusiastic, Positive, Cultured, Indifferent, Hostile Positioning: Todays economies are afflicted with surpluses, not shortages. No company can win if its product and offerings resembles every other product and offering. Positioning is the act of designing the companys offering and image to occupy a distinctive place in the mind of the target market. (Kotler,2003). All products need to be distinctive and differentiated. FabIndias brand can be differentiated as, Niche yet affordable. Handcrafted yet high quality This perceptual map helps the organization to identify where it stands in the market and also identifies its positioning strategy. When plotting a perceptual map two dimensions are commonly used. Below is a very basic perceptual map. If we plot the UK Indian handcrafts and clothing market we can identify those brands which are high price and high quality. Both FabIndia and Wonderworld are plotted as high quality and high price. But, the former leads its way in the perceptual map. C:UsersacerDownloadsPerception Map.jpg In our basic map, we can see there is competition within that particular area. Though we have stiff competition and substitutes from the likes of Marks Spence and websites like lehengahouse.com, we provide the real worth for the peoples money with no compromise on quality and design and that is why FabIndia attains its high quality and high price position in the perceptual map. Marketing Mix: Product: FabIndia has a variety of products in different ranged and caters from clothing to organic products. Men, Women Apparel and Home Linen: The textile-based product range includes ready-to-wear garments and accessories for men, women, teenagers and children; bed, bath, table and kitchen linen; floor coverings, upholstery fabric and curtains. Cotton, silk, wool, grass, linen and jute are the basic fibers used. We also have considered the weather conditions in United Kingdom and have altered our products to support this. We have used more woolen products, as it is the best material for cold weather. Our home Linen line will give our customers a traditional Indian decor in their home. Home Dà ©cor: Our home products range carries furniture, lighting, stationery, tableware, cane baskets and a selection of handcrafted utility items. Indian handicrafts have been accepted worldwide and since there is heavy demand we will offer wide variety of furnitures which will give our customers an opportunity to have and Indian theme and ambience in their very own homes. Organic Food: We carry several types of cereals, grains, pulses, spices, sugar, tea, coffee, honey, fruit preserves and herbs in our organic food range. The Organic food industry is one of the biggest industries today as it considered highly healthy and nutritional. Jewellery and Gift Accessories: In 2002, FabIndia launched a new jewellery line which was made with wood, copper silver and gold. The jewellery line was well accepted. They also have products product line as gifts like clutches, purses and wall hanging. All handcrafted and made in rural India. Ayurvedic Skin Care: Our range of Authentic Personal Care Products includes soaps, shampoos, hair oils, pure oils, moisturizers, body scrubs, face packs, hair conditioners and special skin care products. Ayurvedic treatment using Indian herbs is very popular in the western world today and is a big industry. Price: Our Pricing strategy will be made with the main objective on current profit maximization. In our entry strategy we will follow price-skimming strategy, as this is a new market and it would help establish ourselves and gain market position. Cotton Wool Silk.jpg Our price range will range from  £15 to  £150 as there are different materials that are used. After our second quarter we will follow the market based pricing strategy. Pricing will differ from Product to Product and will be at least 50% more than what it is in Indian market. Place We are looking at opening up our first 2 FabIndia stores at two prime locations Birmingham and Liverpool. 1.jpg * Traditional shopping area at Birmingham New Street 2.jpg *Liverpool One Shopping Center These are the two locations where our store will be located, as all the local people know them as a shopping hub. Our stores will have an ethnic yet contemporary design. Our stores will be big as we need to display a wide range of products and this would also give our customers a wide variety to choose from. Promotion: We have various Promotion plans to attract customers and earn their loyalty. Given below are a few of the Promotional activities that we intend to organize and implement. Customer Loyalty Program: In this scheme we will give our customers membership cards and allow them to collect points and allow them to redeem these points in forms of discounts and offering them gifts. We will have different Tiers, which will give our esteemed customers various privileges. Sponsoring Indian Events: India has various festivals that are celebrated worldwide, so we will approach the Local Indian Communities and sponsor events as this would help our brand to reach various customers and at the same time build a wide network and help in Brand Recognition. Organizing Fashion Shows: We will organize fashion shows to show-off our clothing line and this would help attract customers and make them aware on the actual appearance of our clothing line. 3.jpg We will also Invite children and organize a fashion show for them to show our clothing line for kids. Organizing an Indian Food Festival: 4.jpg As we already know that Indian Food is very popular all over the world we are planning to organize an Indian food festival offering various delicacies from all regions of India. Inviting Artists and Authors: We will Invite Popular artists and Authors to our store and support their new launch of books or paintings as this will give our customers to talk to them and understand how they work. Discount Sale in Festive Seasons: 6.jpg We are planning to offer discount sales on festive seasons to encourage consumers to choose our clothing line for their entire ethnic requirement. Promotion of Cause: It is one of the USP of Fabindia in International market like UK. The cause for which they work i.e. for the benefit of weaker section of society. This cause has to be promoted in a way that more people contribute and they realize that when they are buying fabindia product they are giving back to the society. Implementation Plan: Phase 1: This is one of the most important phases in our set up as we would start by setting up our corporate office to handle all operational and official responsibilities. We would also have to take the step of importing all the products and arranging all the logistics activities. At any initial its very important to set up a system as this would help in us to carry out a smooth operation. Corp office.jpg Phase 2: Now we will have to look out for stores in the locations suggested earlier and we will have to make sure the place is big enough to accommodate all our products as we want our customers to see our variety of products and choose. Once this step is complete we will have to recruit staff and train them on certain Indian festivals and also as to what clothing is to be worn on particular festive season as this would give our customers a comfortable atmosphere and an excellent FabIndia Experience as, A loyal Customer is a Permanent Customer. GoldCard.pngSilver Card-send.png Phase 3: Once our store is set and we are ready to kick off we will have to introduce the promotions that were suggested earlier in this plan, as this would encourage more customers to come and have a FabIndia Experience and also help enhance the brand value and recognition. FabIndia has never done too much marketing as they heavily depend on word of mouth and this has really worked for us because they already have a commendable marketing position in India. Phase 4: This is a final Phase where we successfully established ourselves in the United Kingdom and have to keep updating on our clothing line by introducing new designs and also keep modifying our other products. Once we have a commanding market position we can look at expanding into new areas and opening up more stores as the risk will be much lower. Risk Management: Retailing is one of the worlds largest industries. As retailing and wholesaling have become more global, competition has intensified. In addition to the global economic downturn, todays retailers face a wide range of challenges, including industry consolidation, employee attraction and retention, and business continuity. And as always, consumers are demanding ever-higher quality at ever-lower prices for the products they buy. For a retail business, these trends create a host of risks: strategic, financial, operational, and hazard   that can prove costly. Claims Consulting for company like Fabindia, employee and customer claims constitute the largest share of total cost of risk. Many claim consultants have partnered with these types of companies to manage these claims more cost-effectively. Merger, Acquisition, and Divestiture Mergers and acquisitions are common in the retail industry. They need to be efficient enough to minimize the risks associated with these complex transactions. Property Prices-Ever increasing price can affect the revenues of the company. So Fabindia will opt for long term leasing of store space. Competitors- Though highly unorganized there is threat of new entrance. So changes in strategies are important to keep competitive edge. Forex rate and Economy: after the 2008 economic downturn European Economy is still recovering so a close watch is required by management team about the future plans and expansions. Conclusion:

Cloning - Ethics or Life? Essay examples -- Argumentative Persuasive

Cloning: Ethnics or Life? Â   Â   Walking into a small hospital room you notice two small boys. As you observe the diagnostic papers on the young boys' bedposts you suddenly become guilt stricken. The darker haired boy on the right has liver cancer, but thankfully there is hope for this young boy, since he is on a very efficient liver donor program. In two days, Sam, as we will call him, will be receiving a clean and pure liver that will grant him a life as normal and healthy as any other young man. On the other hand the boy in the adjacent small, white hospital bed is not so lucky. We'll call this boy William. William is suffering from a spinal cord injury that occurred in a motor vehicle accident a few days earlier. This injury left William paralyzed and slowly he will deteriorate and die, while his family and friends wait and watch helplessly. Life is not out of the question for young William though, but the technology and science that will save his life is illegal in the United States. The knowledge and abil ity to clone a new spinal cord for William and send him too on his way to a normal life is there, but the ability to access this new science is not. So you play god for a moment and tell this young kid's parents why their son must die while his new friend in the bed next to him will live. Â   Cloning is a process in which one or more individual plants or animals are produced that are genetically identical to another plant or animal (Robinson 2). Cloning has been used since the late 1970's, and was designed to take genetically "perfect" animals and clone them to produce better food for humans (Robinson 3). The idea and wonder always was there, though, of weather we should and could clone a human being. This issue of... ...and Re-Engineering. [online] available: http://cac.psu.edu/ ~gsg109 / qs/ em01003.html. February/29/1996 Brush, Dr. P. "Ethical Concerns" Human Cloning and Re-Engineering. [online] available: http://cac.psu.edu/ ~gsg109/qs/em 01005.html. February/26/1996 "Can and Should We Clone Humans", [online] available: http://www.cwrl.utexas.edu/~mchorost/e306/cloning.htm. ] December/3/2000 Contran, R. "Cancer Resource Center" Welcome to the American cancer Society's Cancer Resource Center [online] available: http://www.cancer.org/cancerinfo/load_cont.asp?ct=1&doc=3&language=english March/24/2000 "Excite Health Center" Cancer [online] available: http://adam.excite.com/ info/?id=001289. December/14/2000 Robinson, Bruce A. "What is cloning?" Ethical Aspects of Human Cloning. [online] available: http://www.religioustolerance.org/cloning.htm#what. October/12/1997

My Future as a Criminal Lawyer

In twenty years, the one job I could see myself doing would be as a criminal lawyer. A criminal lawyer (a. k. a. appeals defense attorney/ appeals defense lawyer) is a lawyer that defends the organizations, individuals, and entities that have been charged with a crime. Their duties include basic fact finding, legal analysis, legal motions, memorandums, request bargaining, jury selection, and participating in trials and sentencing.Their salaries average from $50,000 to $105,000 a year, putting them in a high-middle class range. To be a criminal lawyer, you must have a four year undergraduate degree, and a J. D degree which you must attend 3 years of law school to complete, but to get into law school you must complete a law school administration test. I know that to be a criminal lawyer, I must try my hardest in school and put time and patience into my work. I want to be a criminal lawyer because out of all careers, this one best fits my abilities.I am very good at arguing and it keeps me busy, which I like. I'm also good at looking at the pros and cons of situations. The salary will also benifit me greatly. Some of the other plans that I have for my future will be complicated without having a good salary. And if I have children to care for, they would have all needs necessary. So, after thinking of all of this, it's is obvious that being a criminal lawyer is the right choice for me.

Genetic Engineering Tutorial

Chapter 14 Genetic Engineering Choose the best answer for each question. 1. Using this key, put the phrases in the correct order to form a plasmid carrying the recombinant DNA. Key: 1) use restriction enzymes 2) Use DNA ligase 3) Remove plasmid from parent bacterium 4) Introduce plasmid into new host bacterium. A. 1, 2, 3, 4C. 3, 1, 2, 4 B. 4, 3, 2,1 D. 2, 3, 1, 4 2. Which is not a clone? A. a colony of identical bacterial cells B. identical quintuplets C. a forest of identical trees D. eggs produced by oogenesis E. copies of a gene through PCR 3.Restriction enzymes found in bacterial cells are ordinarily used A. during DNA replication B. to degrade the bacterial cell’s DNA C. to degrade viral DNA that enters the cell D. to attach pieces of DNA together 4. Recombinant DNA technology is used A. for gene therapy B. to clone a gene C. to make a particular protein D. to clone a specific piece of DNA E. All of these are correct 5. In order for bacterial cells to express human genes , A. the recombinant DNA must not contain introns. B. reverse transcriptase is sometimes used to make complementary DNA from an mRNA molecule.C. bacterial regulatory genes must be included. D. All of these are correct. 6. The polymerase chain reaction A. utilizes RNA polymerase B. takes place in huge bioreactors C. utilizes temperature insensitive enzyme D. makes lots of nonidentical copies of DNA E. All of these are correct 7. DNA fingerprinting can be used for which of these? A. identifying human remains B. identifying infectious diseases C. finding evolutionary links between organisms D. solving crimes E. All of these are correct 8. DNA amplified by PCR and then used for fingerprinting could come from A. ny diploid or haploid cell B. only white blood cells that have been karyotyped C. only skin cells after they are dead D. only purified animal cells E. both B and D are correct 9. Which of these pairs is incorrectly matched? A. DNA ligase – DNA fingerprint B. Restriction en zymes – Cloning C. DNA fragments – DNA fingerprinting D. DNA polymerase – PCR 10. Which of these is an incorrect statement? A. bacteria secrete the biotechnology product into the medium B. plants are being engineered to have human proteins in their seeds. C. nimals are engineered to have a human protein in their milk. D. animals can be cloned, but plants and bacteria cannot. 11. Which of these is not needed in order to clone an animal? A. sperm from a donor animal B. nucleus from an adult animal cell C. enucleated egg from a donor animal D. host female to develop the embryo E. All of these are needed 12. Because the human genome Project, we know or will know the A. sequence of the base pairs of our DNA B. sequence of genes along the human chromosomes C. mutations that lead to genetic disorders D.All of these are correct 13. The restriction enzyme called EcoRI has cut double stranded DNA in the following manner. The piece of foreign DNA to be inserted has what ba ses from the left and from the right? 14. Which of these is a true statement? A. Plasmids can serve as vectors B. Plasmids are linear DNA found in viruses C. Plasmids can replicate in the host cell D. Both A and C are correct 15. Which of these is a benefit of having insulin produced by biotechnology? A. It is just as effective B. It can be mass produced C. It is less expensive D. All of the above

Cultural change essays

Cultural change essays For nations to form, the people living in them had to become unified. This was difficult to accomplish as long as large groups of people lived virtually isolated from the cities of their country. Peasants in Western countries lived a life of bare subsistence at the beginning of the 19th century, often with a simple shelter, no furniture, and no change of clothes. Every stick of wood and stone placed around a fire was a precious commodity, and they could not survive except looking at issues in a very concrete and practical way. It did not matter what a government official in a city many miles away the peasant would never see thought the peasant should be doing. The peasant had to do what was most likely to keep him and his family alive. They were self-sufficient, and any suggestion that implied living in some other way must have seemed reckless For the entire country to pull together with a sense of nationalism required that they have a sense that they were all part of the same thing. This perception gradually grew during the last third of the 19th century in France as improved transportation brought urban concepts to previously isolated people. Until then, France was a country divided by regions in a very basic sense. France's unity was a governmental one, not a cultural Poverty as experienced by peasants was relative. If a person didn't know he "should" have a bed, he didn't feel impoverished by his pile of leaves. As the perceptions of what one needed spread from the French cities and towns to the wild countryside, perceptions about need changed. As economics improved for the French peasants, they began to acquire thing that used to be available only to the urban middle class, such s furniture and changes of clothes. The desire for these items demonstrated an increased shared culture among all the citizens. Cultural traditions and perceived needs are more im...

buy custom Sickle Cell Anemia essay

buy custom Sickle Cell Anemia essay Toddler disorders came in a variety of complications with the sickle cell anemia being one of them. Commonly referred to as the sickle cell disease, the disorder is experienced in the blood with the causative agent being an inherited hemoglobin that is abnormal. It is this abnormal hemoglobin that is responsible for the distortion of the red blood cells is a process referred to as suckling thus the name Sickle Cell. The affected cells are left fragile and easily get ruptured. As a result of the rupturing of the red blood cells, their number decreases eventually leading to anemia. It is this condition that is termed as Sickle Cell anemia. The sickled cells assume irregular shapes that can easily get the blood vessels blocked leading to tissues and organs damage which is a painful experience. Of all the anemia cases, sickle cell forms the most common blood anemia that is inherited. The disorder mainly affects toddlers and is common with African Americans and Africans. Statistics have it that approximately fifty thousand African Americans in United States are afflicted with this disorder in it most severe form (Peterson 2008). One striking feature about sickle cell is that it is inherited in a form referred to as autosomal in which the gene fail to be linked to a related sex chromosome resulting to a recessive condition where the disorder traits are inherited in an autosomal dominant trait form. Patients suffering from sickle cell are born with two genes of sickle cell each form the parents. Articles on sickle cell anemia The complexity of the disorder and increased concerns has lead to several articles being published on the diseases. Though varying in the topics being discussed, there are some striking issues that most writers cannot afford to skip. Most articles focus on the impact of the disorder in society, the most affected races and age, possible medication and care of the affected patients and further research on better means of handling and dealing with the diseases. This research paper will concentrate on some of the already published articles on Sickle Cell anemia analyzing and summarizing the authors contribution in trying to offer solutions, recommendation and possible further research. The journal of Medscape on drugs, diseases and products by Jeffrey L Arnold is tackles sickle cell anemia by breaking down the disorder into several features about the disease namely; its background, anatomy, pathaphysiology, epidemiology, prognosis and patient education. Considering its background, Jeffery regards sickle cell disease as a genetic disorder that is caused by hemoglobin that is muted in the blood and refers to this of hemoglobin as hemoglobin S (HbS). Jeffery research states that the most common type of Sickle Cell anemia is the Sickle cell disease (SCD) and its variants are genetic disorders resulting from the presence of a mutated form of hemoglobin, hemoglobin S (HbS) (FindArticles.com 2011). The most common form of SCD is the homozygous kind found in North America. This type of the disease results in significant mortality and morbidity to people with Mediterranean origin and Africans. Most of the individual suffering from this type of sickle cell anemia undergoes v aso-occlusive crises but they vary depending on their frequency. However, each patient has a pattern of the occurrences that is consistent. This article concentrates on this particular type of the diseases giving every single detail about it. The patients will have their bones and joints experience low pain levels that are chronic. Special cases of this type of sickle cell occur when the carriers bare both HbS allele at the same time have a HbA allele in their hemoglobin. Such patients develop resistance to the type of malaria that is caused by Plasmodium falciparum (FindArticles.com, 2011). It is this resistance that is behind the persistence and distribution of this kind of gene in areas with malaria endemic. In other areas where malaria is not a problem like the United States, the trait poses a problem to children whose genes have both sickle cell genes from their respective parents. The article goes furher to state the period and time in which sickle cell manifest itself. The disease mainly affects the toddlers and manifests itself as early as six months old. Jeffery suggests possible means of detecting the disease in its early state by calling for the need to screen children in order to treat and control the disease in its early stages. Under anatomy, the article explains the anatomic distribution of the disease. In most cases the disease occurs mainly in the diaphyses found in the children small tubular and subchnondrium and metaphyses. In an effort to explain how the above occurrences come about, Jeffery brings out the phenomenon in which the HbS comes about as a result of mutation arising in the codon of gene chains (FindArticles.com, 2011). The result is a polymer formation and changes in molecular and solubility stability. There are these resulting conditions that are behind the sickling syndromes. The epidemiology section has it that the disease is prone among the blacks with varying frequencies in areas around the Middle East and eastern Mediterranean. Those from central Africa are at the highest risk of experiencing renal failure. Jeffery statistical research indicates that more than eight percent of the black Americans have the sickle gene. Of all the American population, more than two million carry the gen e with most of them being from African American ancestry (FindArticles.com, 2011). The article also takes a look at sickle cell prognosis and regards it as controlled and guarded. Its aim is to help the patients to have a life style that is close to normal and has few morbidity. In addition to the rich researched work offered in this article, it goes further to educate the patients about the disease. This is to enable them identify the disorder as early as possible so that they can seek treatment and help as prompt as they possible. The education covers the physical conditions behind the disease and the possible measures on immunization, genetic counseling and treatment. Another article on sickle cell disease is a research on the number of mortality resulting from sickle cell in a region in Africa. The article is written by Iris Schrijver from the Medicine department in Stanford University. This article is based on the World Health organization concern that Sickle Cell anemia has become a world problem with more half of the average six million births annually fail to reach teenage age because of sickle cell (FindArticles.com, 2011). While the disorders rate has been reducing in United Kingdom and United States, the rates are rapidly increasing in most parts of Africa. This alarming situation has called for the need of implementation and interventions to check on the worrying situation. The article explains the situation in Africa as to result from the lack of appropriate information. The article is based on a research to come up with the factors and incidence of the deaths caused by Sickle Cell anemia in Dar-es-Salaam which is the capital city of Tan zania a country in East Africa. To come up with practical results, the article covers a research carried out on the ground in one of the hospitals in Dar-es-laam in the period between 2004 and 2009. The findings of the research were that most of the mortality that was recorded occurred to children less than five years. The article associates these deaths to low hemoglobin among patients and high bilirubin. The other factors are lack of information about the disease among parents and children as well as under utilization of the health facilities and survive. The article ends by suggesting further research in order to find out the pathophysiology, etiology and possible strategies of managing the disorder. On the journal on alternative treatment of sickle cell anemia by Shirley Vanderbit focuses mainly on the treatments of the toddler disorder. Sickle Cell anemia has adverse and severe body damages, pain and anemia. The article researched on the methods that have been used in the recent past including hydration, pharmacology and blood transfusions. These past methods have been facing one major challenge and that is the limited resources. It is because of this failure off the existing treatment method that led to researchers to seek better and effective treatment methods. The article features better methods that can be used to serve as alternatives to the already existing ineffective methods. Some of the alternative methods include stem cell and bone transplants. A part from the recent breakthrough in the medical field concerning treatment of the deadly sickle cell anemia, the article still gives room for new and better treatment approaches. Most of the research is being focused on the pain caused by sickle cell anemia with alternative medicine and complimentary being adopted like the nonpharmacological methods. The alternative treatment as covered in this article include acupuncture, hypnosis that are biofeed-assisted, training in cognitive behavioral, progressive relaxation and nerve stimulation that is done electrically (FindArticles.com, 2001). This journal also identifies Africa as the origin and the most affected region. It further explains the process under which the blood cells go through to get sickled and the period in which the patients suffer from the disorder. Vanderbit comes up with an additional treatment termed as adjunctive treatment and makes use of a pilot study to demonstrate it. The study involved a team of specialists who were out in the field to find out how progressive muscle relaxation and massage therapy can be used as an adjunctive treatment to sickle cell anemia. The results of the study indicate that there is a promising affect in the use of adjunctive interventions when it comes to reducing pain caused by sickle cell anemia. Massage can also be used to ease the pain according to the study conducted (FindArticles.com, 2001). Articles comparison The three articles mentioned above have been written by different authors, at different periods of time, covering different issues but are all addressing the same Toddler disorder. Though the articles feature different issues about sickle cell anemia, there are similar issues that stood out in all the three articles. All the articles never failed to mention possible treatment methods and researches to find even better treatment methods. It is clear from the articles that Africa is the most affected region with the Africans and African Americans standing out as the most affected by the disease (Peterson, 2008). The articles also made it clear that the toddlers are the mostly affected by the disorder and that proper and better treatment and care methods should be researched on in order control the alarming rate. The process by which the hemoglobin in blood cells get sickled is also explained in the articles in order to make it easy for the researchers to understand the disease more. It is evident from the articles that there are still other better treatment methods that are yet to be discovered as each article had its own method or methods. Conclusion The severity of sickle cell anemia and the diversity of its impact in society pose the biggest challenge to every member of the society. It is this situation that calls for more research to be conducted in this medical field. The research should be concentrated on drugs to treat the disease. Possible break through include the development of laboratory mice that serve as specimens for testing new sickle cell treatment. Bone marrow transplantation has gained popularity in the recent past but it has its own limitations. The marrow used has to be from a sibling donor that is healthy matched and also the process involves many risks. A number of drugs are currently under research and are expected to reduce sickle cell complications. These drugs include; decitabine, hydroxyurea and butyrate which increase the fetal levels of hemoglobin. Other promising drugs include, Clotrimazole, Nitric oxide and L-arginine (Peterson, M., (2008). Great medical progresses are currently in progress to try re ducing the serous complications associated with sickle cell anemia and improve individuals survival. However, there is more still to be done to come up with new treatments to improve further the quality of life of those affected by the disease. Buy custom Sickle Cell Anemia essay

20 Things People Hate About Your Website

20 Things People Hate About Your Website Do you want to create a website that is guaranteed to attract and keep visitors? Developing a web presence that audience loves is easy – if you avoid the twenty things people hate about websites. Whether it be through smartphones, laptops, tablets, or home computers, almost everyone can easily obtain the vast and overwhelming source of information that makes up the world-wide web. It goes without saying that online sources are full of useful and popular web pages that people visit again and again because they love what is offered at that particular page. However, many websites they visit leave a terrible impression that makes them never want to return. We’ve searched high and low to reveal the top twenty things that people hate about your website to guide you to create a site that they will love! Copy Mistakes Listed below are the most common mistakes made when it comes to your website’s text content, better known as the copy. 1. Your Copy is Over-Saturated with Keywords In years past, the way search engines found webpages was by the amount of keywords within the copy. Today, search engines are much smarter and are able to find what you are searching for without the use of keyword density. While keyword density is important for SEO (search engine optimization) when you have too many keywords in the copy, it makes it unreadable for those who visit your website!   2. Confusing About Us Page The about us page should be exactly about the website your guests are visiting. When you do not have a clear and easy to understand about us page, your visitors will feel confused and overwhelmed at not knowing the exact products or services you offer.   3.  Lack of a Blog A blog is a great way to boost your SEO, but it is also a great tool to connect to your website visitors. Blogs can give a great source of information and   they will boost traffic to your site just so long as the blog you offer readers is interesting and updated often. Blogs can also be sources of Frequently Asked Questions and their answers to assist your visitors with an issue without having to contact customer service. 4. Call to Actions that Do Not Match Offers The calls to action that you feature on your website should coincide with the offers you are promoting to your visitors. Nothing will frustrate people more   than being told they will receive a 50% off discount if they buy now. Only to find out there are more strings attached to the promotion such as: must spend X amount of money, selected items only, or applicable for in-store purchases only. When your call to action doesn’t match the offers, your reputation will suffer, but more importantly, so will your conversion rates. 5. Headlines That Misguide Readers Catchy and interesting titles and headlines within your copy are great and useful ways to attract the reader’s attention. Just bear in mind that if your copy doesn’t match the title, you will become known as a ‘click bait’ site or one that attracts readers because of the title. Once they reach the website, they quickly realize the information they were looking for is not there and they will leave. Not to mention misleading headlines annoy readers and create distrust. 6. Contact Forms Instead of Contact Information When your website does not feature basic contact information such as email, phone number, and/or address your visitors will not be able to contact you! Sometimes websites will use a contact form. Contact forms are a fill in the blank information box that will store the data provided by the website visitor and will leave the communication up to the team behind the website. This is unreliable for visitors and many people nowadays feel uncomfortable with giving out personal information over the Internet. 7. Unclear Descriptions of What Your Company Does This is just as bad as having a mashed up About Us page. When you have visitors to your site and your website is not intuitive enough to show exactly what your company does, it will create feelings of confusion and mistrust. If you cannot make your visitors stay for more than fifteen seconds, they will be more than likely to abandon your site to never return. Visual Mistakes Websites must be visually appealing to visitors. This will help encourage them to stay on the site and even return knowing they will have an enjoyable experience. 8.  Using Obvious Stock Photos It’s alright to employ the use of stock photos from time to time, but be careful which ones you select for your website! It is painfully obvious when a website is using tacky, generic, or even cheesy stock photos. Images should be used on your website to help your visitors. Using generic photos serve no purpose when it comes to being helpful to your visitors. 9. Using Distracting Animations Animations can be fun and entertaining for your website visitors, but take caution when thinking about using them for your website. Often times, people find that animations are distracting as the constant movements take the eyes away from the text they are trying to read. For example, if your website does not pass the three second blink test (the crucial three seconds it takes for visitors to decide to stay on the page or not), they will click the back button. Obtrusive and distracting animations can cause your site to fail the three second blink test and if you are interested in using animations on your webpage, make sure to do so the right way! 10. Not Knowing What to Do While this is the most obvious visual aspect of your websites, many webpages out there have no indication as to what the visitor is supposed to do once they arrive. If you’re an online store that shoppers cannot easily access products or they cannot figure out how to use your site, guess what? They will shop somewhere else. The same goes for every single type of website, whether you are on online store or not. If your visitors cannot figure out what to do, then they will head somewhere else for what they need. 11. There Are Too Many Pop Ups If there is any one thing that will turn people away from your website, it is the use of pop ups. No one likes them. No one. If you are using them on your site, please take the steps to remove them! People find pop ups annoying and sometimes difficult to close. Besides, pop up ads will distract your visitor from the main purpose of visiting your site in the first place. 12. Sliders Take Too Long to Load Using image sliders are popular choices for web design and when they are done right, you can have a visually appealing website. On the contrary, if your site has loaded nearly 90% of the way and your visitors still cannot see the slider image, they will find that they will have to wait too long for your site to do its thing and they will become bored and search elsewhere. User Interface Mistakes When it comes to websites, user interface is one of the most important factors in attracting and keeping visitors on your page. When user interface is done right, your visitors will have no trouble and even enjoy using your website. If the design and usability is unfriendly or not functioning properly, you will find that you will have unhappy visitors whose numbers continue to dwindle. 13. Unable to Contact Customer Service There are hundreds of websites that offer instant connections with customer service agents, whether they are live or virtual. When you see the pop up or prompt to use their online customer service and you actual go to do so, chances are you are already frustrated due to an issue you are experiencing. As a visitor you automatically expect the online customer service tools to work and function so you can be assisted with your issue. When these things are not working, visitors can become outraged and confused, not knowing where they need to go for help with their problem. Furthermore, if you have your customer service contact information listed on your site, make sure it is accurate and that your customers are able to reach someone. 14. Not Mobile or Tablet Optimized Today people are accessing the Internet via the smallest devices possible. Yet, there are still plenty of sites out there that do not work on mobile phones or tablets. This can be caused by the lack of mobilization in the design and code structure. To put it simply, some webpages are not built or coded, to adjust to the smaller screens which will prevent the entire thing from loading at all. Mobilization ensures that your website will work on: iPhones Tablets Android phones Laptops with small screens In short, the mobile-optimized site can be accessible for your audience from any device. 15. Poor Navigation Tools Poor navigation within a website will leave your visitors confused and frustrated, as they will not know what to do or how to find something on your site. Having a search bar or navigation bar that functions properly and is easy to use will allow your visitors to find exactly what they need in just a few clicks. Phrasing the navigation copy, how to properly analyze visitor’s flow, are used to make a website easy to search though. Take time to design your site and make sure you can achieve the perfect website navigational tools. 16.  Struggling to Buy Products When you are buying anything online, all you want is for this process to be quick and painless. There are several websites that commit what is known as two-site syndrome and their users go to click on something and it leads you to another site to complete the task that should have been done on the first website. Two-site syndrome has shown to decrease conversion rates, and make the customer experience a miserable one. Take our advice and avoid the two-site syndrome so your customers can make their online purchases as hassle free. Overall Website Mistakes 17. No Social Media Icons Social media is one of the greatest ways to connect and network between current and future customers. It is so common and very easy for visitors to share with their family and friends by using the social media icons found on the website. Social media icons make it instant and did I mention ‘easy’ for your guests to share what they love about your site! Not to mention, when your site and content can be spread across several social media platforms, your site will be able to see a boost in SEO and your page ranks according to your search browser. A quick list of social media icons all online business should or need to have: Facebook Instagram Twitter Imgur Tumblr Google+ Flickr 18.  Auto-Playing Videos   We’ve all been to those annoying sites that startle you when they catch you off guard with their loud and unexpected video that begins to play out of nowhere. People across the globe find those auto-playing videos on websites to be insulting, distracting, and annoying as they are reported to be one of the worst tactics for webpages. 19. Internal Links that Lead Nowhere Crosslinks also known as internal links, are links within the webpage that keep your visitors on your page or provide a gateway to another useful website, are excellent tools for allowing your visitor to learn more or continue searching for related topics. When you go to click on an interesting link and you end up nowhere, you will become frustrated and even decide to leave the entire site behind. This all comes down to not having proper function and this alone will change the minds of your visitors. If you do have internal links, always make sure for them to open with a fully separate tab. Many times, customers will click on a link and want to continue reading or examining your website. In this case allow them to stay on the page they are reading and let the link they clicked on open up in a whole new tab so they do not lose their place! 20. Takes Too Long to Load Going back to the point made about the three second blink test, people want things to happen fast! Unless the Internet connection is fully to blame for a slow load time of a webpage, you need to do everything you can to allow your site to load fast. The longer it takes for your website to load, the more people will search elsewhere and abandon your site completely. In today’s world, many people seek instant gratification. This is especially true for using the Internet and accessing websites. According to a study, 40% of your sites visitors will leave if it takes longer than three seconds to load. Luckily, there are ways to test the site’s load time and you can make sure to take the steps to adjust where you need to in order to pass these tests. Once you have tested your load time check the following factors to ensure they are not causing your site to load at a snail’s pace: Spikes in traffic – too many people trying to access the site at once will definitely cause a slow-down. Sharing server space if your site is hosted somewhere and you share server space with a busier, more active site, it can cause your site to be slower. It is advised to hire private server space to prevent this from happening. The total number of the HTTP requests your site receives. If you are trying to boost your traffic and maintain a healthy following of regular visitors, make sure you are NOT making the mistakes that lead to people hating your website. Even though they might not seem like a big deal, even the smallest mistakes can lead to low traffic, low conversion rates, and low bottom line results. At the end of the day, if you want to have a strong and prevalent online presence, no matter what sort of website you have, make sure you are doing everything in your power to ensure yours is mistake free. Giving your visitors a pleasant experience will not only have them coming back for more (and telling their friends when they share your site on their social networks), but your webpage will not be known amongst the worst on the Internet. This will only happen if you avoid the twenty things people hate about websites, so plan and execute your web strategy carefully! Your site’s survival on the Internet depends on it!

Reflection Paper on Group Cases Essay Example | Topics and Well Written Essays - 500 words

Reflection Paper on Group Cases - Essay Example usiness practice to be operating without having a primary infrastructure as well as use of only a particular system to take care of all other necessary elements. Any company worth its salt should be equipped with an enterprise resource planning system (ERP) to ensure that its operations are carried out smoothly. This is because, without such an effective management system, a company’s business may be unable to coordinate its work across all functions, something that may lead to serious losses, even collapse of the business. The VTB case clearly illustrates this phenomenon and the company was in a terrible rush to make sure that it has its house in order just before peak seasons such as Christmas, Valentine’s Day as well as Mother’s Day. Secondly, I have learnt that it is good to always have a single centralised command from where an application can be run to manage the business functions.VTB for instance had a lot of complicated middleware as well as incompatible applications which did not provide the company with any benefits at all. Investment into a robust IT system therefore brings with it several benefits such as seamless working by eliminating lack of standard operating procedures, facilitating transfer and maintenance of information as well as allowing for strategic development of a firm’s information system. Information system therefore can be used as a tool for competitive advantage and can strategically be used to add value to a firm’s customer service by maximising the efficiency of the supply chain as well as solving operational constraints. The second case was that of IT outsourcing gone wrong. Clean & Cure, a multinational company had engaged the services of XperTrans; a provider of human resource outsourcing (HRO) to provide its services all over the world in 44 countries. However, this was never to be, and XperTrans encountered so many problems and finally had to engage a consultancy firm to bail them out. This is a case that really

Real Options -The Madoff Affair Essay Example | Topics and Well Written Essays - 500 words

Real Options -The Madoff Affair - Essay Example Despite that Madoff had no record of bribery with the authority; his case shows that the financial security top officials were failing in their job How the fraudster managed to pull through during the financial hard times remains a question worth noting. Additionally, most financial managers today, are still perplexed as to how Madoff managed to trick the Securities and Exchange Commission (SEC). The Ponzi scheme raised suspicion a number of times. However, when SEC investigated the firm’s financial records and activities Madoff’s pyramid scheme was undetected. The second important aspect worth noting is that Madoff kept his business low profile and this is why it took long before the scheme was uncovered. This was through secrecy and hiring family members as his top officials in the firm. This was until December, 2008 when Madoff admitted that the firm was â€Å"one big lie†. He specifically confessed this to his son who was a top official in the same firm. The confession came just when the economy was in its worst and banks that had loaned some of the investors’ money counted billion in losses. Mad off firm was stated as a Ponzi scheme which was pyramidal in nature because the past investments returns from earlier investors came from the latest investor’s deposits. Therefore, the returns were not true product of the investments. The firm was stripped naked and the true business conduct was revealed when some of the investors withdrew their funds from the firm. Madoff had funds to pay the investors their interest money and this led to his arrest for crimes of fraud, false financial statements and money laundering among others. The crimes made the perpetrator convicted the maximum of 150 years (Manzakee). The Ponzi scheme not only shocked the financial advisors, SEC but also president Barack Obama. In an interview after Madoff’s conviction, President Obama exclaimed

Cinematic Piracy in China Research Paper Example | Topics and Well Written Essays - 2000 words

Cinematic Piracy in China - Research Paper Example By mid 2000, global statistics estimated that China was the leading producer and promoter of counterfeit movies, music, and software in the world. Statistically, at least ninety one percent of China’s desktop computers have pirated origins (Pang, 2004). Sequentially, China registers the highest counterfeiting of entertainment products in a wide range. Moreover, the estimated value of these counterfeit goods lied between nineteen and twenty four billion in 2003. In China, the expertise at which piracy occurs presents a challenge in determining the counterfeit and the genuine intellectual property. In essence, intellectual property is the exclusive right and protection given to creations of the mind against duplication of the idea that is becomes ones asset. This paper will discuss why cinematic piracy has become so widely spread in China and present the alarming statistics at which this trend continues to surfice. Background information on cinematic piracy in China Cinematic pi racy involves both the act of production and buying illegal copies (Larkin, 2004). The pirated video compact discs (VCDs) and DVDs enter the distribution channels in China retailing at exceptionally low prices that end up affecting the anticipated profit margins. The sale of these productions is at cheaper prices to which the original film maker may never get a return on their investment. Surprisingly, Hollywood movies appear in fake forms in China streets, before their official launch into theaters. In other cases, the circulation of pirated movies in China begins a few days after the premier entry into theaters. Some cinematic pirates often make use of hand-held video cameras in theaters during a movie premier to capture the entire movie. A camera copy is the name given to the movies produced in this manner. The picture quality is relatively of inferior aspects hence making the product undesirable. Many vendors of these pirated copies dupe the public in to buying them without actu ally communicating on the quality of the copies. However, the buyers of these products serve as equal accomplices in to this crime because they buy cheaply. These offenders then proceed to make copies in Asia, and in a few days, they gain entry into the market. Other copyright offenders rely on quality screeners in order to produce copies of Hollywood movies. Sometimes the copies come out in a quality that is easily confused with the original. The question that lingers on the minds of many innovators of products is whether China will seize from being an imitator or will it be an innovator by itself. In essence, China has embraced both of these traits in that it is an innovator and pirate of intellectual intelligence. Effects of cinematic piracy On the contrary, piracy may serve as deterrence to much needed innovativeness, but has not been the case for China. This is because China does not protect the right to accrue profits from copyrighted material hence diminishing the urge to cre ate and be innovative (Beam, 2012). The secret lies in the ability to toy with the consumers mind for them into believing that a pirated product is the same as the original product. This is irrespective of the name change and minimal alteration to the original name. Ironically, the market tends to think that the product remains same in terms of quality, but they are not because of their counterfeit nature. Funny enough, market

Comparison of Governmental Policies of India and China Regarding Essay

Comparison of Governmental Policies of India and China Regarding Economic Progress and Social Wellbeing - Essay Example This essay is one of the best examples of comparative economic analysis of the government involvement in promoting economic growth in China and India from 1950s to 2010s. Efforts to improve the social, economic and political systems in the countries around the world lies on the hands of the political leaders representing these sovereign states. However, this responsibility does not lie solely on one specific regime of leadership. Instead, it depends on the historical context of issues and policies that a series of governments in the countries put into place. The most successful economies around the globe affiliate their economic stability with the strategic devoted participation of the past government institutions in the countries’ history. Perfect examples of countries with improved economic status are China and India. However, the extents and strategies employed in these states differ. Similarly, the social well-being of the citizens of each of the named countries differ substantially. China and India have long economic histories. A series of challenges posed by the international economic forces may have played a paramount role in the development of counter-strategies in the two countries. Chinese government has been very active in ensuring that the social welfare of the citizens becomes a priority. For instance, the Indian government facilitated the slow progress of the economy despite increased propositions by renowned economies. The rate at which two governments facilitated industrial development differs substantially.

Management and leadership Development Essay Example | Topics and Well Written Essays - 2250 words

Management and leadership Development - Essay Example 17). Current cultural diversity in global business entities have as well played very essential role in enhancing the experienced impediments in the application of conventional leadership and management theories in contemporary profit making organisations(Hernandez, 2008, p.121). By referring to modern increasing competition and changes in global and local market, global institutions has the role of coming up with efficient means of training and educating their leaders on the most effective means of complying with international management and leadership standards(Hersey and Blanchard, 1993, p.41). Hawksmoor Restaurants is one the other hand rated as one of the most successful multinational corporation in United Kingdom. Despite having huge number of sales and profitability, Hawksmoor Restaurants is among the commonly preferred restaurants company in United Kingdom (Hawksmoor Restaurants, 2012, p. 5). A part from having its headquarters and numerous branches in United Kingdom, Hawksmoo r Restaurants has instituted various outlets in other parts of the world (Gutierrez and Tania, 2007, p. 67). Compared to other proficient local and international restaurants, Hawksmoor Restaurants is among the finest United Kingdom companies in offering fair deals to its staffs. In spite of getting free meals, the company’s employees, are also given competitive wages depending on their performances and skills. The aim of treating its employees fairly is to motivate them as well as enhance their professionals, individual leaders, and management development (Hannum, Jennifer and Claire 2012, p. 79). Compared to its competitors, Hawksmoor Restaurants is also known for paying its employees fairly and in accordance to their skills and competence. Regardless of employing skilled and competent employees, the company is as well known for employing youthful managers (Martineau, 2007, p. 309). Effective employment of both modern and conventional leadership and management theories has a s well been very helpful in facilitating the success of Hawksmoor Restaurants in local and global market (Pulley and Wakefield, 2001, p. 439). To understand the importance and relevant of effective application of leadership and management theories in business entities, the subsequent essay will expound on how Hawksmoor Restaurants has been employing these theories in developing the efficiency of its managers and leaders (Hannum and Claire, 2012, p. 1719). The success of Hawksmoor Restaurants in local and international market can largely be linked to effective and consistent application of Great Man Leadership and Development Theory. Great Man Theory is based on the perception that, leaders are unique and special people in the society. As described in this theory, leaders are born with innate leadership traits. The use of the term man was intentional as it aims at describing the manner in which a leader is supposed to be firm and composed (Reed, 2005, p. 176). As explained in this th eory, although a leader is born with inmate skills and competence, training is very essential in facilitating the development of the identified leadership traits. By referring to the contents in Great Man Theory, Hawksmoor Restaurants have adopted mechanisms that are aimed at identifying and developing leadership traits among its leaders.

Article Summary Research Paper Example | Topics and Well Written Essays - 1250 words

Article Summary - Research Paper Example Using prayer as an intervention within sessions requires a delicate awareness of an individual client on the part of the counselor. Likewise, with a secular counselor, there is a potential for weakness in the intervention that might render it ineffective or, even worse, harmful for the individual client. With these considerations in mind, the authors consider ethical mandates, articulate concerns, and make recommendations with respect to how to safeguard faith-based interventions from becoming useless or harmful and how to utilize those methods effectively. The authors begin their consideration with a brief description of the prevalence of prayer and spirituality within the counseling community of the United States. Among the highlights of these considerations is the fact that a vast majority of Christian-based counseling agencies (76 percent to 100 percent) believe that prayer is an appropriate intervention for clients, in contrast to 11 percent of secular agencies believing that pr ayer is appropriate for clients. Within the marriage and family counseling community, a vast majority (95 percent) believe that spiritual and mental health is related. However, only a slight majority (62 percent) actually utilized the spiritual dimension in their practice. This differential might be due to a lack of education on how to successfully integrate the two dimensions and the relative novelty of considering spirituality in a counseling practice (p. 126). Bearing in mind how widespread the use of faith-based interventions is in clinical practice, particularly with Christian-based counselors, the authors move on to consider the ethical responsibilities of counselors. These responsibilities ultimately reduce to promoting â€Å"the welfare of clients† and avoiding â€Å"harming their clients† (p. 127). To promote client welfare and avoid harm, the authors recommend that all counselors take an initial assessment of clients to evaluate their spirituality, which invo lves asking directed questions. Next, the authors recommend determining whether using spirituality in the treatment could harm or benefit clients. For instance, clients with mental health problems â€Å"may act out their problems religiously† (p. 128). Therefore, it is necessary to ensure that an individual is religiously mature before proceeding with an intervention based on spirituality. Knowing when prayer could be helpful or harmful will reduce the risk of incorporating certain kinds of therapies, according to the authors. Although prayer with less developed clients might increase superficial faith through insecure prayer, prayer with more developed clients might facilitate growth and self-awareness. All of these steps require a high degree of training on the part of the counselor (p.131). Additionally, faith-based interventions require a great amount of multicultural sensitivity, especially with an increasingly diverse population. In addition to specifying that counselor s should promote the welfare and avoid harm to their clients, the ACA Code of Ethics also states that counselors should recognize diversity and embrace a cross-cultural approach, which refers to the identification of differences between individuals. Just like individual differences are crucial to deciding whether clients are spiritual mature enough for prayer in-session, counselors need to recognize and use vocabulary and imagery that is

Management and leadership Development Essay Example | Topics and Well Written Essays - 2250 words

Management and leadership Development - Essay Example 17). Current cultural diversity in global business entities have as well played very essential role in enhancing the experienced impediments in the application of conventional leadership and management theories in contemporary profit making organisations(Hernandez, 2008, p.121). By referring to modern increasing competition and changes in global and local market, global institutions has the role of coming up with efficient means of training and educating their leaders on the most effective means of complying with international management and leadership standards(Hersey and Blanchard, 1993, p.41). Hawksmoor Restaurants is one the other hand rated as one of the most successful multinational corporation in United Kingdom. Despite having huge number of sales and profitability, Hawksmoor Restaurants is among the commonly preferred restaurants company in United Kingdom (Hawksmoor Restaurants, 2012, p. 5). A part from having its headquarters and numerous branches in United Kingdom, Hawksmoo r Restaurants has instituted various outlets in other parts of the world (Gutierrez and Tania, 2007, p. 67). Compared to other proficient local and international restaurants, Hawksmoor Restaurants is among the finest United Kingdom companies in offering fair deals to its staffs. In spite of getting free meals, the company’s employees, are also given competitive wages depending on their performances and skills. The aim of treating its employees fairly is to motivate them as well as enhance their professionals, individual leaders, and management development (Hannum, Jennifer and Claire 2012, p. 79). Compared to its competitors, Hawksmoor Restaurants is also known for paying its employees fairly and in accordance to their skills and competence. Regardless of employing skilled and competent employees, the company is as well known for employing youthful managers (Martineau, 2007, p. 309). Effective employment of both modern and conventional leadership and management theories has a s well been very helpful in facilitating the success of Hawksmoor Restaurants in local and global market (Pulley and Wakefield, 2001, p. 439). To understand the importance and relevant of effective application of leadership and management theories in business entities, the subsequent essay will expound on how Hawksmoor Restaurants has been employing these theories in developing the efficiency of its managers and leaders (Hannum and Claire, 2012, p. 1719). The success of Hawksmoor Restaurants in local and international market can largely be linked to effective and consistent application of Great Man Leadership and Development Theory. Great Man Theory is based on the perception that, leaders are unique and special people in the society. As described in this theory, leaders are born with innate leadership traits. The use of the term man was intentional as it aims at describing the manner in which a leader is supposed to be firm and composed (Reed, 2005, p. 176). As explained in this th eory, although a leader is born with inmate skills and competence, training is very essential in facilitating the development of the identified leadership traits. By referring to the contents in Great Man Theory, Hawksmoor Restaurants have adopted mechanisms that are aimed at identifying and developing leadership traits among its leaders.